CII Seminar on Medical Value Travel 2020
Ayurveda- The Past, the Present & Future of Medical Travel
Wednesday, 2 December 2020: 1300 – 1930 hrs: CII Digital Platform
The Indian Healthcare is one of the largest sectors in India both in terms of revenue and employment. This is also one of the many reasons why India has one of the most thriving healthcare tourism sectors in the world known not only for providing curative treatment of diseases, but also preventive and promotive therapies offered by alternative medicine such as Ayurveda.
At the Alma Ata (Health for All by 2000) Declaration of 1978, the World Health Organisation identified the significant role of indigenous/traditional medicine. India is one of the pioneers in Ayurveda known for its holistic and personalised approach towards health. Ayurveda is one of the world’s oldest systems of natural medicine that originated in India more than 5,000 years ago. The potential of this medicinal system spans across a wide spectrum of treatments for varying medical conditions. It uses multiple factors such as diet, herbs, exercise, meditation, yoga, and bodywork to achieve an optimal level of health at physical, psychological and spiritual levels.
The Ayurveda market in India is expected to reach INR 710.87 billion by 2024, expanding at a CAGR of ~16.06%, during the forecast period (2019-2024). India is also a country rich in terms of biodiversity. Of the 17,000-18,000 species of flowering plants found in India, more than 7,000 are estimated to have medicinal usage and around 1,178 species of medicinal plants are estimated to be in trade.
Ayurveda is practiced today all over the world and forms a very important part of wellness and wellness related travel to India. Ayurveda in medical travel is limited to massage and wellness treatments while the treatment for illness is often overlooked. Ayurveda has the potential to treat chronic illnesses such as diabetes, hypertension and cardiac diseases as well as neurological disorders. Even stress affected population finds solace in naturopathic healing of Ayurveda. Therefore, it is important to bring to the fore the preventive, promotive and curative aspects of Ayurveda.
It is in this context, Confederation of Indian Industry (CII) is organising a Seminar on Medical Value Travel: Ayurveda- The Past, the Present & Future of Medical Value Travel on 2 December 2020. The objective is to explore potential of Ayurveda in promotive, preventive and curative treatments both in India and Abroad. The platform will develop cohesive industry engagement with core cross sectoral policy, dialogues and strategic exchanges enabled through high profile plenary sessions and disruptor talks.