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ABOUT EVENT

India has a rich cultural heritage and is known for its unique traditional arts, handicrafts as well as rich history. These unique crafts of our country reveal the innate artistic taste of the masses and their desire to combine utility with beauty. And Geographical Indications (GIs), is an important tool to protect these unique products by way of registration.

CII celebrating its 125th anniversary as an institution, is organizing the first of its kind initiative Geographical Indications Festival of India (GIFI) with an aim to provide a platform for GI producers to display their product virtually. The objective of this initiative is to connect consumers and producers, showcase & promote all the registered GIs of India on a single platform, and to improve livelihood and economy of rural community.

Objective:

Create a platform to showcase all registered GI products of India.
Create awareness amongst the public about GI products and its uniqueness
Formulate a mutual linkage / platform for the Producers and Consumers
Assist in branding and promotion of registered GI products
Ensure better enforcement strategies for Infringement of GI
To connect & interact with buyers, retailer and e-commerce players

Special Attractions:

Registered GIs on Display in a Single Platform
Exhibition for 30 Days
100+ registered GIs on Display
Virtual Session
No Participation Fee
B2B Meetings
Connect with Associations and institutions involved in GI Products